SCOPE AND PURPOSE
Bombardier Recreational Products Inc., together with its affiliate companies and subsidiaries, "BRP", "we", "us", "our") is a global leader in the world of powersports vehicles and propulsion systems.
WHAT KIND OF PERSONAL INFORMATION DO WE COLLECT
Information provided to us by data subjects
We collect information you voluntarily provide to us, such as your name, language of communication, phone number, address, and email address, for instance, when you want to learn more about BRP products and services or when you contact our Consumer Services group for assistance with your BRP products or for after-sale service.
Information collected automatically
We automatically collect information about you, such as information collected by cookies and similar technologies when you use, access or interact with us via our websites. We may, for example, collect information about the type of device you use to access our websites, the operating system and version, your IP address, your general geographic location as indicated by your IP address, your browser type, the webpages you view on our websites, and whether and how you interact with content available on our websites.
Information collected from other sources
Information collected from consumer interactions with BRP
We have highlighted different occasions when BRP could potentially collect Personal Information from customers. The customer interactions with BRP are broken down into the following segments:
Learning about BRP
As you gather more information about BRP, you may virtually or physically visit a site that we represent. Examples include browsing our website, calling our in-house sales representatives, physically visiting a BRP-owned store, subscribing to BRP’s newsletters, participating in BRP-sponsored contests and sweepstakes or attending BRP-sponsored events. To learn more about BRP products, you may voluntarily provide personal information, such as your name, address and email address during these interactions. We may also collect information about you online via cookies or similar technologies when you visit our websites. We use this information to share news about events and about products offered by BRP. Additionally, IP addresses help us to better understand geographic information about visitors to our websites so that we can improve our websites for everyone. It is our legitimate interest to process your personal data for these purposes.
Buying BRP products
If you decide to buy a BRP product, we offer ways for you to buy directly from us via our websites or at a BRP dealership. When you buy from us, you will be asked to provide information so that we can complete your purchase. We use this information to complete your transaction, follow up with you about your purchase, help with any delivery issues, handle returns, offer after-sale service, and other issues related to your purchase of BRP products. Processing your personal data for this purpose is necessary for performance of the agreement we have with you. Please note that we do not store any payment or credit card information. We only use payment information in connection with purchases of BRP products.
Registering your BRP products
As part of registering your BRP product for ownership, safety recall and warranty purposes, BRP will collect information such as your name, address, and email address. You are required to provide this information to register your BRP product. We collect this information to help establish ownership of individual BRP products, perform any safety recalls, and offer warranty and after-sale service to you. It is our legitimate interest, and of vital interest to you in terms of safety recalls, to process your personal data for these purposes.
Getting help from BRP
From time to time, you may decide to contact our Consumer Services group for assistance with your BRP products. To be able to offer you the best service possible, we may collect certain data from you or your BRP products. We collect this information to give you the best and most efficient customer support possible.
HOW DO WE USE YOUR PERSONAL INFORMATION
BRP uses the data we collect to provide you the BRP products and services we offer, which includes using data to improve and personalize your experience. We also use the data to communicate with you, for example, to advise you about your account, new BRP products or services available, security and other types of updates. BRP uses the data for the following purposes:
We use data to respond to customer inquiries, diagnose product problems, repair customers’ BRP products and provide other customer care and support services.
We continually use data for research purposes and to develop and improve our BRP products and services, including maintaining and improving the performance of our BRP products and services, developing and adding new features or capabilities.
Security, safety, and dispute resolution
We use data to protect the security and safety of our BRP products and our customers, to detect and prevent theft, to resolve disputes and to enforce our agreements.
We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business.
Communication, personalization, marketing and advertising
Sales and after-sales
Our vehicle sales and after-sale services will use your data to process your sale and configure and service your BRP vehicle. We will obtain your contact information, vehicle configuration details and sales and service information when you purchase, service or repair a vehicle from or through our vehicle sales and after-sale services as part of the sale or service and will use it to provide the services you request and notify you of issues in relation to your vehicle. This information may be accessed by BRP to troubleshoot technical or other issues relating to the delivery of these services.
The above-mentioned controllers may also receive limited vehicle location information during the repair process which will be used only in accordance with applicable laws and regulations.
For the purposes stated above, BRP may transmit this data to authorized retailers and other BRP affiliates and subsidiaries. This may include data you have provided to these companies, or which is generated by your use of BRP products, for example contact information, preferences, customer history, vehicle data, app usage and online behaviour.
HOW DO WE SHARE YOUR PERSONAL INFORMATION
The types of third parties apart from the BRP companies already stated are:
Selected marketing agencies, including call centres, which execute marketing campaigns on BRP’s behalf;
BRP authorized dealerships and distributors; and
When sharing data with third parties, your Personal Information may be transferred to countries where data protection laws may provide a lower standard of protection for your Personal Information than your country. We take great care in protecting your Personal Information and have put in place adequate mechanisms to protect it when it is transferred internationally. We will transfer your Personal Information in compliance with applicable data protection laws and will implement suitable safeguards to ensure that your Personal Information is adequately secured by any third party that accesses your information.
BRP may also disclose and/or transfer Personal Information to a third party in the event of a proposed or actual purchase, sale (including a liquidation, realization, foreclosure, or repossession), lease, merger, amalgamation, or any other type of acquisition, disposal, transfer, conveyance, or financing of all or any portion of BRP, or of any of the business or assets or shares of BRP or a division thereof, in order for you to continue to receive the same products and services from the third party.
BRP’S LEGAL GROUNDS FOR PROCESSING YOUR PERSONAL INFORMATION
BRP will use your Personal Information described above as permitted by the different privacy laws in the countries where we operate. As such, we follow the stricter of any laws to ensure that BRP meets the different standards around the globe. As such, BRP will abide by the following principles:
BRP has obtained your consent;
It is necessary for the performance of a contract;
BRP has a legal obligation;
There is a vital interest for a data subject;
A task is carried out in the public interest; and
There is a legitimate interest.
BRP reserves the right to disclose Personal Information to a third party if a law, regulation, search warrant, subpoena, or court order requires or authorizes us to do so.
HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION
Your Personal Information is retained only for as long as necessary for the purpose for which we obtained it and for any other permitted ancillary purposes. If information is needed for more than one purpose, we will retain it until the end date of the purpose with the longest duration; however, we will discontinue any use of information for purposes with earlier end dates as soon as such dates are reached.
Your Personal Information is kept secured and access is strictly limited to only those persons who need to use it for the relevant purpose.
Our retention periods are based on business needs and Personal Information that is no longer needed is either irreversibly anonymized or securely destroyed.
You retain the right to remove any consent at any point.
Cookies help us understand how consumers use our websites and email so we can design better services in the future.
HOW WE PROTECT YOUR PERSONAL INFORMATION
BRP makes commercially reasonable efforts to ensure that Personal Information collected from you is protected against loss and unauthorized access. This protection applies in relation to information stored in both electronic and hard copy format. Access to your Personal Information is restricted to individuals who have a business need consistent with the reason the information was provided. In addition, BRP employs generally accepted information security techniques, such as firewalls and access control procedures, to protect personal information against loss and unauthorized access.
Transfers of personal data
For some legitimate business purposes, it may be necessary for BRP to transfer personal data relating to BRP employees, its customers or its partners to third parties. If this does not occur pursuant to a legal obligation, it must be checked in each instance whether it is in conflict with any interest of the data subject that merits protection. When transferring personal data to a third party, the conditions set out under Processing of personal data must be met. If the recipient is located in a host country which is different from the original country, the laws applicable in the host country must guarantee an adequate level of personal data protection in line with this Policy. This is not applicable in the event that the data transmission is carried out pursuant to a legal obligation. In any event, prior to the data transfer, the recipient must be restricted, under a data processing agreement, to use the data only for the specified purpose. Personal data may be transmitted to government institutions or authorities to the extent permitted pursuant to applicable data protection laws. In the event that personal data is transmitted to BRP by third parties, it must be ensured that the personal data has been collected lawfully, in accordance with data protection laws and that the use intended for such processing of personal data is permitted.
International transfers of personal data
For personal data involving European citizens, transfers of personal data outside the European Union will be carefully reviewed prior to the transfer to ensure that they fall within the limits imposed by the GDPR. This depends partly on the European Commission’s judgement as to the adequacy of the safeguards for personal data applicable in the receiving country and this may change over time.
LINKS TO THIRD-PARTY SITES
PROTECTING THE PRIVACY OF CHILDREN
BRP’s websites are not targeted to or intended for use by children. We do not knowingly collect personal information from children under the age of 16. Children under 16 years of age should not register nor provide BRP with any personally identifiable information without the consent of a parent or legal guardian.
YOUR RIGHTS OVER YOUR PERSONAL INFORMATION
As long as proper identification is provided to BRP:
You can ask BRP what Personal Information we hold about you, and you can ask us to correct it if it is inaccurate.
You can ask for it to be erased and you can ask for us to give you a copy of the information.
You can ask us to stop using your Personal Information – the simplest way to do this is to withdraw your consent, which you can do at any time, either by clicking the unsubscribe link at the end of any newsletter, or by emailing, writing or telephoning us using the contact information below.
Bombardier Recreational Products Inc.
Attention: Legal Services
726 St-Joseph Street
We are committed to working with you to obtain a fair resolution to any complaint or concern you may have about our use of your Personal Information. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to lodge a complaint with the data protection authority in your country (if one exists in your country) or supervisory authority.