In Search of SISU video series

So, What is SISU?

It’s a mindset. A philosophy. A way of life.

It’s a Finnish word with no direct translation beyond the concept that perseverance can overcome anything. Sisu is the force that motivates Lynx riders to push limits and break boundaries on every trail or mountain.

It’s unyielding grit. Fierce courage. Iron-willed resilience.

Check out our In Search of SISU series and let our Lynx ambassadors inspire you to find out what you’re really made of.

Special Delivery

EPISODE 3

We dropped a sled in the backcountry so Lynx ambassador Ross Robinson could enjoy a snowmobile adventure like few ever get to. See if he has what it takes.

Across Seas

EPISODE 2

After a visit to the Lynx factory in Rovaniemi, Finland – the Home of Lynx – to meet and hang with snowmobile pioneers, Ross indulges in one of his most extreme rides to date: a midnight rip in Riksgränsen, Sweden with some of Europe’s most talented riders.

Beyond the sled

EPISODE 1

Join Ross behind the scenes of the Lynx 2023 shoot with Jason Ribi and Andreas Bergmark. Get first impressions of the lineup and hear from 2-time FIM Snowcross World Champion & Lynx R&D Manager, Janne Tapio.

Ross Robinson sitting on a Lynx snowmobile

Ross Robinson riding a Lynx snowmobile in deep snow

Two Lynx riders on their snowmobile next to a waterfall

Man setting up the camp during his snowmobile trip

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In Search
of SISU

So, What is SISU?

It’s a mindset. A philosophy. A way of life.

An Unexpected Journey

Into the unknown