In Search

So, What is SISU?

It’s a mindset. A philosophy. A way of life.

It’s a Finnish word with no direct translation beyond the concept that perseverance can overcome anything. Sisu is the force that motivates Lynx riders to push limits and break boundaries on every trail or mountain.

It’s unyielding grit. Fierce courage. Iron-willed resilience.

Check out our In Search of SISU series and let our Lynx ambassadors inspire you to find out what you’re really made of.




An Unexpected Journey

Into the unknown

Embark on a trip into the North Monashee Mountains with Lynx ambassador Jason Ribi and his crew. The spirit of sisu takes them to untouched, unforgiving terrain. See if their tribe is up to the challenge.

Special Delivery


We dropped a sled in the backcountry so Lynx ambassador Ross Robinson could enjoy a snowmobile adventure like few ever get to. See if he has what it takes.

Across Seas


After a visit to the Lynx factory in Rovaniemi, Finland – the Home of Lynx – to meet and hang with snowmobile pioneers, Ross indulges in one of his most extreme rides to date: a midnight rip in Riksgränsen, Sweden with some of Europe’s most talented riders.

Beyond the sled


Join Ross behind the scenes of the Lynx 2023 shoot with Jason Ribi and Andreas Bergmark. Get first impressions of the lineup and hear from 2-time FIM Snowcross World Champion & Lynx R&D Manager, Janne Tapio.

Meet Ross

Brand ambassador
and content creator

Like all Lynx riders, Ross is no stranger to the spirit of SISU. Whether that’s pulling technical lines amongst the steep trees or grabbing some air, there’s no doubt he’s got what it takes.

New Episode Reminders

Subscribe to our emails and be the first to know when the next episode is live!