Lynx ambassadors Sami Hyypiä, Oskar Andersson, and Mariell Kvickström kicked things off in March, flying out of Oslo and touching down in Longyearbyen – one of the northernmost inhabited settlements on the planet. Waiting for them were Lynx ambassador and their local guide Florian Ledoux and his friend Matheo Ganadu, both photographers and cinematographers who live on Svalbard year-round, immersed in the wilderness they document.
The next morning, the crew met at Florian’s house for breakfast and a safety briefing before pointing the Lynx snowmobiles toward the wilderness. Florian and Matheo had sketched out a rough plan – but on Svalbard, nature calls the shots. Brutal wind, deep cold, or zero visibility can blow up any itinerary in minutes.
"Out there, you're up against whatever nature throws at you," Sami says. "Obstacles and challenges that just appear out of nowhere."